In my opinion, I dont think we would be where we are as an industry otherwise. Its happening. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. We make TikToks too, by the way. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Theres a sigh of relief from the YouTube people somewhere. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. We tend to think and work sequentially. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We're all in a glass case of emotion. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Don't act like you're not impressed. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. We love talking about movies, tv shows, and everyth. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Both are completely okay and actually really perform well. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Its a massive amount of the stuff we take in and that we call the media. No, not really. Im going to get in trouble too, just like you are. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Do you worry that you dont have the same control? Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. I dont have this concern in podcasting. Im building up to it. If there are principles that I try to remember once a week or so, its probably those three. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. You mentioned that you had experimented with subscriptions. In the tech world, this is a common situation. We were talking about these giant platform companies. The standard Facebook line is, Okay, youre going to find your customer. Humans have a predilection for overcomplicating things. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The Ron Burgundy Podcast. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. 2023 Big Money Players and iHeartPodcasts. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast. Conal and iHeart Digital earned that success by doing some unconventional things. We are interested in video. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Weve all seen this, so Im not saying anything privileged. On this distribution I make this. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. I have not mastered this, by the way. Carolina Barlow: Co-Host, Writer, and Producer. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. I hate to answer it so vaguely. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. All of our attention is on audio now because of podcasting. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Reviews. Its that whole waterfall versus agile thing. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Into the whole thing? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. In some part, because of what Apples moves are, but its getting harder. iHeart does a lot of new things. Be as simple as you can in your answers, in your approaches, in your strategies. Sometimes these restructures are a little bit fake. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? You launched a lot of new stuff. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. I want you all to download the iHeartRadio app. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Its good content. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . I also think theres a new thrust in influencer marketing. They had seven or eight podcasts that they were making. This is a must-buy bucket of marketing. Is that how it goes when you talk to these folks? How do you think about audience acquisition then? Thats a meeting I want to go to. And that will lead to conversion for something else for you? They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Its not the kind of game that is usual in this industry. Eighty million a week is the more interesting stat to me. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. It often is. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Fair enough. I think weve said this publicly. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Every single question is about org charts. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Each. Oh, its right here. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. iHeartMedia came along and offered us two or three things specifically. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Hes going to start this journey now of trying to get into college. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Why is that? "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. I dont predict what we might get. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. We're the Film Fanatics. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Thats a really cool medium if only it were video. Podcasting is not video. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Hes fantastic. I dont have it candidly on a P&L anywhere. Was Great. They chose a real simple version of it called Really Simple Syndication, RSS feeds. It thrives when it is a widely distributed medium. Its a lighthearted nightmare in here, weirdos! How did the NFT thing go? Theyre all looking for internships. A friend told it to me a year or two ago. Theyre just trying to grow their audience while youre selling the ads. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. We had a good relationship with Roger Goodell and the league. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. How do you tend to the things in the library that arent the celebrity shows? Is radio the upsell on podcasting for you? I love you very much. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? He was a great guest, super game to answer the questions, especially in front of a live audience. Our business affairs team is busy and accounts for a lot of our growth. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Make more shows, make more great content, and level up the stuff that youre doing.. A third of all the media we consume is just audio. Malcolm Gladwell has an existing slate of shows. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. So if you could just bring back the old format that would be great. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. The only reason we have that number is because of broadcast radio marketing. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Go make good decisions and follow Decoder on TikTok. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? No credit card needed. The newest mass-reach media just happened, and it is called podcasting. Even Decoder is bad at marketing; this is as much marketing as weve ever done. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Ill give two answers. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Are you converting off the radio? Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! He founded it in a Duke University dorm room, and now hes found his way into podcasting. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! No. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Were also co-producing a slate of whole new stuff. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Heres a funny anecdote. Our job was really simple. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Join America's favorite . Its the suspense for the org chart question. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Find ratings and reviews for the newest movie and TV shows. The. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Its worked for them for 10, 15 years. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. The short answer is, no, were growing. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. With podcasts, youre talking about promo codes at the ends of the ads, right? Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. The last thing Id say is more of a human thing. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Five Stars. LOTS of podcasts have ads okay? How have you arranged iHeart Digital? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. You brought up SEO. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Again, streaming was a really obvious example of this for TV streaming companies. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Thats my only fear with video. Our marketing people are here, youre very good. You got it. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. We had three or four people who were our formal official sales team at Stuff Media. We also have a digital marketing team, I forgot that in the org chart. We basically built an academy where once a year we grab eight or 10 people. I make content. If you can never get enough true crime Congratulations, youve found your people. Its three guys who are hilarious and fantastic. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! See omnystudio.com/listener for privacy information. We also co-own a company with Will Ferrell. Im open to video. Are they yours if theyre subscribed on YouTube? Like you said, yes, targeting is getting harder for digital social media platforms. Ron speaks to Senator Kamala Harris and considers running for president. Charts. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. I think its real. They want to do a really good job. Barlow is a writer and producer on the show as well as. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Thats our conference for the podcast industry. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Thats what were trying to true up. We give a ton of in-show podcast promotion as well. Its been cool. The things youre describing dont always happen, right? I will say one more thing. I do. Its actually a lot of different things. He also co-owns a company with us called The Black Effect, that he 51 percent owns. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Its redemption codes and URL codes. The reason I ask that question all the time is because Im always curious. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats what it sounds like. Whats the structure below you to make all this work? Broadcast radio is a mass-reach medium still today. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. He only came on here to pitch the app. I mean, aside from the iHeartPodcasts app, obviously. The Ron Burgundy Podcast. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Weve talked with Ashley a lot about this. Weve arrived. But yes, weve seen that convert. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We ran a third-party research study two years ago with WARC. The other is the digital audio group. As that has happened, this thing has come along called audio. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Thats driven most of our growth in podcasting over the last two, three, four years at the company. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. I dont see a reason. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better.
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