northeastern university marketing and communications

(4 Hours). Northeastern University hiring Marketing, Communications and Events Introduces the fundamental principles of communication law and ethics. COMM3200. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Business Administration and Communication Studies, BS Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Explores the relationships between communication, social identity, and social inclusion. Brand and Advertising Management. MKTG4993. Ernest Rollins | Media Coordinator. Elements of Debate. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Communication and Inclusion. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Media Relations Victor Balta balta@uw.edu 206-543-2580. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Offers an overview of the concepts, methods, tools, and ethics of communication research. Quantitative Analysis of Consumer Data. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. MKTG6295. COMM2555 and GAME 2555 are cross-listed. TTY 617.373.3768 Topics include the evolution of organizational communication, communication networks, information management, and communication climate. . Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. (3 Hours). (4 Hours). Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Digital Communication and Media - Bachelor's Degree Completion COMM2535. Communications Specialist Job in Boston, MA at Northeastern University Job Summary. (4 Hours). (3 Hours). If you have any issues please let us know. Northeastern University (Boston, Mass.).. Marketing and Communications 360 Huntington Ave. 617.373.2000 Home - Northeastern University College of Engineering (4 Hours). Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. MKTG6283. Health Communication Campaigns. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Producing for the Entertainment Industry. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. May be repeated without limit. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Communication Studies < Northeastern University Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Communication Ethics. (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. (4 Hours). COMM3912. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. (1-4 Hours). Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Northeastern University hiring Associate Director - Marketing Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Emergency Information (4 Hours). Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Examines how communication impacts relationship quality and commitment. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Customer Performance Modeling. Strategic Communication. (3 Hours). A marketing plan project is used to enable students to apply their understanding about the marketing process. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Studies the importance of customer insights to business success. BS in Business Administration and Communication Studies According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Digital Marketing. . It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Combines theory and practice in argument through individual presentations and team debates. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. MKTG6318. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Marketing in Asia. (3 Hours). College of Social Sciences and Humanities. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. COMM6304. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. (4 Hours). BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Sound Production for Digital Media. Northeastern University hiring Assistant Director, Digital Marketing MKTG4504. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall (4 Hours). Principles of Organizational Communication. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. (4 Hours). Marketing research helps businesses know their customers and aids in business decision making. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. (4 Hours). COMM2451. 617.373.2000 Explores planning, research, production, and other elements that go into successful advertising. Market Focused Strategy. Communication Research Methods. COMM4602. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Offers independent work under the direction of members of the department on a chosen topic. c.zangerl [@]northeastern.edu. Health Communication Campaigns. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Investigates how companies can create customer value through artificial intelligence. Critical Creative Practice. Singles today have no shortage of options when it comes to ways to find a date. Opens New Window. About. COMM2510. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. TTY 617.373.3768 Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Communication Studies at Northeastern. (3 Hours). Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Online Communities. Aletha Rodgers | Communications Project Coordinator. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. The PDF will include all information unique to this page. May be repeated without limit. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Northeastern University is a private institution that was founded in 1898. Opens New Window (4 Hours). (4 Hours). Introduces the principles and skills of effective argument. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. About the Opportunity. COMM2100. Marketing Research. (4 Hours), COMM6501. )Stephen, A. T., Yakov BartStukent2017. Social Movement Communication. Does not count as credit for business majors. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Digital Marketing. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Sports Promotion in the 21st Century. (4 Hours). Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. (4 Hours). Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Data Storytelling, Visualization, and Communication. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Full-Time. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. (4 Hours). Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Voice-Over Artist. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. COMM2800. #Black Twitter and Black Digital Culture. MKTG6120. Creating Customer Value through Artificial Intelligence. First, they had to sign up for a presale list with Ticketmaster a week prior. (4 Hours). 360 Huntington Ave., Boston, Massachusetts 02115 Contemporary Rhetorical Theory. Introduces students to the landscape of mobile communication technologies. Research in Communication Studies. Contact the Division of Marketing and Communications | NEIU Faculty & Staff - Northeastern CAMD Analyzing Conversations in Everyday Life. MKTG2201. COMM2912. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. | Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. (4 Hours). The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Northeastern University - Profile, Rankings and Data | US News Best Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). (4 Hours). Opens New Window. COMM3304 and WMNS3304 are cross-listed. Customer Value and the Enterprise. COMM3532. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Course content may vary from term to term. Visual Communication. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Undergraduate Masters PhD Graduate Certificate. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Boston, MA. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Senior Marketing Manager Job in Boston, MA at Northeastern University MKTG6210. Marketing (MKTG) < Northeastern University Northeastern University - A University Like No Other As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like).